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Drew Boyd

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My Latest Blogs
Innovation in Practice tag:typepad.com,2003:weblog-1425731 2018-05-01T09:44:44-04:00 The Corporate Perspective on Innovation Methods TypePad typepad/dboyd/innovationinpracticehttps://feedburner.google.com Innovation Sighting: Amazon’s New Delivery - The Division Technique in Action  tag:typepad.com,2003:post-6a00e54ef4f37688340223c847756d200c 2018-05-01T09:44:44-04:00 2018-05-01T09:44:44-04:00 Amazon.com Inc., the largest internet retailer in the world, is paving the way for another delivery option by bringing packages directly to a customer’s car. As part of the Amazon Key Program that launched in 2017, customers with certain GM... Drew Boyd <div xmlns="http://www.w3.org/1999/xhtml"><p><a class="asset-img-link" href="http://www.innovationinpractice.com/.a/6a00e54ef4f37688340224df2f2aa5200b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: right;"><img alt="Trunk" class="asset asset-image at-xid-6a00e54ef4f37688340224df2f2aa5200b img-responsive" src="http://www.innovationinpractice.com/.a/6a00e54ef4f37688340224df2f2aa5200b-200wi" style="width: 200px; margin: 0px 0px 5px 5px;" title="Trunk"></img></a>Amazon.com Inc., the largest internet retailer in the world, is paving the way for another delivery option by bringing packages directly to a customer’s car. As part of the Amazon Key Program that launched in 2017, customers with certain GM and Volvo models can now download the Amazon Key app, link their Amazon account with a connected car service, and allow Amazon drivers access to their vehicle for package delivery. This service provides an alternative for customers concerned about the safety of packages left on their porch or who need quick access to a delivery. It also serves as an example of SIT’s innovation template known as the Division Technique.</p> <p>The Division Technique works by dividing a product or its components functionally or physically and then rearranging them back into the product. Division is a powerful technique in the SIT Method because it forces you to break fixedness, especially structural fixedness. In the case of Amazon’s Key Program, they have rearranged the delivery location component of their online services to a customer’s car. The benefit?</p> <p>As <a href="http://fortune.com/2018/04/24/amazon-key-car-delivery/">Fortune.com</a> states,</p> <blockquote> <p>It’s part of a broader push by Amazon to expand delivery options and make those deliveries more convenient for customers. Amazon’s new in-car delivery takes that a step further by offering the option to have packages delivered to wherever a customer’s car is. So rather than wait to get home to pick up a package, customers can walk out to the car and get that product they’ve been waiting for all day.</p> </blockquote> <p>The Amazon Key program is just one example of the Division Technique. To get the most out of the Division technique, you follow five basic steps:</p> <ol> <li>List the product’s or service’s internal components.</li> <li>Divide the product or service in one of three ways:</li> </ol> <ul> <li>Functional (take a component and rearrange its location or when it appears).</li> <li>Physical (cut the product or one of its components along any physical line and rearrange it).</li> <li>Preserving (divide the product or service into smaller pieces, where each piece still possesses all the characteristics of the whole).</li> </ul> <ol start="3"> <li>Visualize the new (or changed) product or service.</li> <li>What are the potential benefits, markets, and values? Who would want this, and why would they find it valuable? If you are trying to solve a specific problem, how can it help address that particular challenge?</li> <li>If you decide you have a new product or service that is indeed valuable, then ask: Is it feasible? Can you actually create this new product or perform this new service? Why or why not? Can you refine or adapt the idea to make it more viable?</li> </ol> <p>Keep in mind that you don’t have to use all three forms of Division, but you boost your chance of scoring a breakthrough idea if you do.</p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=_Hr0VLngLlk:fO66nBBrMSU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=_Hr0VLngLlk:fO66nBBrMSU:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=_Hr0VLngLlk:fO66nBBrMSU:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=_Hr0VLngLlk:fO66nBBrMSU:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=_Hr0VLngLlk:fO66nBBrMSU:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=_Hr0VLngLlk:fO66nBBrMSU:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/dboyd/innovationinpractice/~4/_Hr0VLngLlk" height="1" width="1" alt=""/> http://www.innovationinpractice.com/innovation_in_practice/2018/05/innovation-sighting-amazons-new-delivery-the-division-technique-in-action-.html Innovative Advances in Pricing tag:typepad.com,2003:post-6a00e54ef4f376883401b8d2e8bf5c970c 2018-04-09T00:01:00-04:00 2018-04-09T00:01:00-04:00 ORIS Intelligence released the following update in mid-March, providing strategic information for Houseware manufacturers. Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights ORIS Intelligence, provider of actionable insights that preserve pricing integrity for manufacturers, announced new... Drew Boyd <div xmlns="http://www.w3.org/1999/xhtml"><p><a class="asset-img-link" href="http://www.innovationinpractice.com/.a/6a00e54ef4f376883401b7c95e830a970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: right;"><img alt="Lightbulb hand" class="asset asset-image at-xid-6a00e54ef4f376883401b7c95e830a970b img-responsive" src="http://www.innovationinpractice.com/.a/6a00e54ef4f376883401b7c95e830a970b-200wi" style="width: 200px; margin: 0px 0px 5px 5px; border: 4px #000000;" title="Lightbulb hand"></img></a><a href="https://www.orisintel.com/">ORIS Intelligence</a> released the following update in mid-March, providing strategic information for Houseware manufacturers.</p> <p><strong>Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights</strong></p> <p><a href="http://www.orisintel.com/">ORIS Intelligence,</a> provider of actionable insights that preserve pricing integrity for manufacturers, announced new data into pricing violations and the impact it is having on housewares manufacturers. The new data shows the average housewares brand has nearly 150 sellers offering its products across online channels, and about 20 percent of URLs are in violation, nearly double what other industries experience.</p> <p>The increasingly digital home is undoubtedly changing the way consumers interact and purchase housewares products, compounded by the change in who is living in the home. Millennials now account for 31 percent of all household spending, yet nearly 15 percent of the largest living generation still live under their parent’s roof. In order to evolve and still remain competitive, housewares manufacturers must focus on their Minimum Advertised Pricing (MAP) policies. As one of the most over-looked, yet most effective business initiatives, MAP helps manufacturers preserve seller relationship and ensure a consistent brand experience for consumers across channels.</p> <p>“Like every industry today, housewares is undergoing a transformative time right now,” said Pamela Springer, CEO of ORIS Intelligence. “Manufacturers that prioritize and enforce pricing will undoubtedly come out ahead as it will help them maintain control of their channels and brand.”</p> <p>“As the leader in delivering innovative food and beverage solutions, we are focused on sustainability, community and integrity and that begins with our ability to deliver exceptional customer service,” said James Campbell-Harris, director of eCommerce for <a href="http://www.pmi-worldwide.com/">Pacific Market International</a>, owner of the ALADDIN®, STANLEY®, SLANT® and MIGO® brands. “As part of providing high-quality products in a high-quality way, it is imperative for us that we maintain fair pricing across channels. ORIS helps us develop and execute a successful MAP strategy so our consumers and sellers will be guaranteed the consistency that matches our products.”</p> <p>ORIS has compiled the top three initiatives that every housewares manufacturer can implore to better tackle price parity.</p> <ol> <li><strong>Start with the recipe:</strong> Log any and all violations and pricing changes – and keep a history of sellers who aren’t following the rules. Also log your conversations with those sellers so that you have a record of it in one place.</li> </ol> <ol start="2"> <li><strong>Use all the ingredients:</strong> Don’t just focus on Amazon and Google Shopping – look at direct retailer websites, Walmart, eBay and other marketplaces. Amazon is often matching these sites, and be aware that Walmart alone has quickly gone from 300 to more than seventeen thousand sellers to monitor.</li> </ol> <ol start="3"> <li><strong>Know the special sauce: </strong>It’s critical to understand who started the pricing cascade, and that starts with catching violators in near real-time.  With ongoing monitoring, you’ll increase your chances of obtaining proof and timing of the violation, as well as catching any unknown sellers.  It’s often the unknown, unauthorized dealers that create more problems, largely because many times, manufacturers don’t know who they are or that they even exist.</li> </ol> <p><strong>About ORIS Intelligence</strong></p> <p>ORIS Intelligence delivers actionable insights that preserve pricing integrity for manufacturers to help them protect their brand. Built from the inside-out, ORIS Intelligence’s cloud-based platform helps solve the complex selling challenges of today’s manufacturers by patrolling and enforcing minimum advertised price (MAP) everywhere their products are sold online, including discovering unknown sellers.</p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=eZmytYk5Yjg:n_qEDNvUWJk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=eZmytYk5Yjg:n_qEDNvUWJk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=eZmytYk5Yjg:n_qEDNvUWJk:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=eZmytYk5Yjg:n_qEDNvUWJk:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=eZmytYk5Yjg:n_qEDNvUWJk:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=eZmytYk5Yjg:n_qEDNvUWJk:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/dboyd/innovationinpractice/~4/eZmytYk5Yjg" height="1" width="1" alt=""/> http://www.innovationinpractice.com/innovation_in_practice/2018/04/innovative-advances-in-pricing.html Innovation Sighting: Task Unification in Samsung’s New Smart TV tag:typepad.com,2003:post-6a00e54ef4f376883401bb09fb6b91970d 2018-03-14T12:15:17-04:00 2018-03-14T12:15:17-04:00 Imagine no longer deliberating between trendy art, your favorite photos, or the nonnegotiable family TV for your prominent living room wall. Samsung’s new 2018 QLED TVs are designed to end that dilemma and serve a two-in-one purpose: endless entertainment and... Drew Boyd <div xmlns="http://www.w3.org/1999/xhtml"><p><a class="asset-img-link" href="http://www.innovationinpractice.com/.a/6a00e54ef4f376883401bb09fb6b87970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: left;"><img alt="Samsung" class="asset asset-image at-xid-6a00e54ef4f376883401bb09fb6b87970d img-responsive" src="http://www.innovationinpractice.com/.a/6a00e54ef4f376883401bb09fb6b87970d-320wi" style="margin: 0px 5px 5px 0px;" title="Samsung"></img></a>Imagine no longer deliberating between trendy art, your favorite photos, or the nonnegotiable family TV for your prominent living room <br><br> wall. Samsung’s new 2018 QLED TVs are designed to end that dilemma and serve a two-in-one purpose: endless entertainment and personalized décor. And it turns out, Samsung’s newest design is a great example of the innovation template called Task Unification.</p> <p>Task Unification is defined as: assigning an additional task to an existing resource. That resource should be in the immediate vicinity of the problem, or what we call The Closed World. In essence, it’s taking something that is already around you and giving it an additional job. Using the SmartThings App and the “ambient mode” setting, Samsung enabled the QLED TV screen to change appearance, looking like the area around it when not in use.</p> <p>As <a href="http://money.cnn.com/2018/03/07/technology/samsung-tvs-2018-ambient-mode/index.html">CNN Tech</a> states,</p> <p>“It's designed to work for mounted TVs when users aren't watching a show or movie. The intent is to match interior décor rather than looking like an eyesore on the wall.</p> <p>To set up the feature, you'll need to take a picture of the mounted TV via the corresponding Samsung SmartThings app. From there, the app uses a color and brightness matching process to display the same color or pattern as the TV's surroundings. Users can also upload their own photos instead or use pre-set décor images, such as a photo of mountains.”</p> <p>You can also utilize this technique to innovate helpful products. To get the most out of the Task Unification technique, you follow five basic steps:</p> <ol> <li>List all of the components, both internal and external, that are part of the Closed World of the product, service, or process.</li> <li>Select a component from the list. Assign it an additional task, using one of three methods:</li> </ol> <ul> <li>Choose an external component and use it to perform a task that the product accomplishes already</li> <li>Choose an internal component and make it do something new or extra</li> <li>Choose an internal component and make it perform the function of an external component, effectively “stealing” the external component’s function</li> </ul> <ol start="3"> <li>Visualize the new (or changed) products or services.</li> <li>What are the potential benefits, markets, and values? Who would want this, and why would they find it valuable? If you are trying to solve a specific problem, how can it help address that particular challenge?</li> <li>If you decide the new product or service is valuable, then ask: Is it feasible? Can you actually create these new products? Perform these new services? Why or why not? Is there any way to refine or adapt the idea to make it viable?</li> </ol> <p>To learn more about Task Unification and other Systematic Inventive Thinking templates, read more <a href="http://drewboyd.com/category/task-unification/">at my site</a>.</p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=RL5tqRNeCRc:yo6_XjYspYU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=RL5tqRNeCRc:yo6_XjYspYU:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=RL5tqRNeCRc:yo6_XjYspYU:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=RL5tqRNeCRc:yo6_XjYspYU:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=RL5tqRNeCRc:yo6_XjYspYU:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=RL5tqRNeCRc:yo6_XjYspYU:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/dboyd/innovationinpractice/~4/RL5tqRNeCRc" height="1" width="1" alt=""/> http://www.innovationinpractice.com/innovation_in_practice/2018/03/innovation-sighting-task-unification-in-samsungs-new-smart-tv.html Innovation Sighting: Task Unification in Cars That Advertise tag:typepad.com,2003:post-6a00e54ef4f376883401bb09f4f2f5970d 2018-02-20T13:29:50-05:00 2018-02-20T13:29:50-05:00 Imagine pulling out of the driveway for your regular jaunt to the grocery store. While turning the corner to exit your neighborhood the car console screen lights up with an ad for the latest laundry detergent. Perhaps the concept seems... Drew Boyd <div xmlns="http://www.w3.org/1999/xhtml"><p><a class="asset-img-link" href="http://www.innovationinpractice.com/.a/6a00e54ef4f376883401bb09f4f2e9970d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: right;"><img alt="Console photo" class="asset asset-image at-xid-6a00e54ef4f376883401bb09f4f2e9970d img-responsive" src="http://www.innovationinpractice.com/.a/6a00e54ef4f376883401bb09f4f2e9970d-200wi" style="width: 200px; margin: 0px 0px 5px 5px;" title="Console photo"></img></a>Imagine pulling out of the driveway for your regular jaunt to the grocery store. While turning the corner to exit your neighborhood the car<br>console screen lights up with an ad for the latest laundry detergent. Perhaps the concept seems foreign, but software companies, such as Telenav Inc., are in the process of developing strategies to maximize wireless capabilities in vehicles for advertising purposes.</p> <p>Telenav’s strategy of developing software which utilizes the dashboard console for marketing purposes is a great example of the innovation template known as Task Unification. Task Unification is defined as assigning an additional task to an existing resource. That resource should be in the immediate vicinity of the problem, or what we call The Closed World. In essence, it’s taking something that is already around you and giving an additional job. In this instance, Telenav has taken the console screen and assigned it the additional task of sending ads to the driver which match her lifestyle as documented via their online activity.</p> <p>As <a href="https://www.bloomberg.com/news/articles/2018-02-20/the-car-of-the-future-will-sell-your-data?utm_campaign=news&amp;utm_medium=bd&amp;utm_source=applenews">Bloomberg states</a>,</p> <blockquote> <p>Automakers have been installing wireless connections in vehicles and collecting data for decades. But the sheer volume of software and sensors in new vehicles, combined with artificial intelligence that can sift through data at ever-quickening speeds, means new services and revenue streams are quickly emerging.</p> </blockquote> <p>You can also utilize this technique to innovate helpful products. To get the most out of the Task Unification technique, you follow five basic steps:</p> <ol> <li>List all of the components, both internal and external, that are part of the Closed World of the product, service, or process.</li> <li>Select a component from the list. Assign it an additional task, using one of three methods:</li> </ol> <ul> <li>Choose an external component and use it to perform a task that the product accomplishes already</li> <li>Choose an internal component and make it do something new or extra</li> <li>Choose an internal component and make it perform the function of an external component, effectively “stealing” the external component’s function</li> </ul> <ol start="3"> <li>Visualize the new (or changed) products or services.</li> <li>What are the potential benefits, markets, and values? Who would want this, and why would they find it valuable? If you are trying to solve a specific problem, how can it help address that particular challenge?</li> </ol> <ol start="5"> <li>If you decide the new product or service is valuable, then ask: Is it feasible? Can you actually create these new products? Perform these new services? Why or why not? Is there any way to refine or adapt the idea to make it viable?</li> </ol> <p>Innovation opportunities of this type also create the context for broader discussions. In this case, those discussions are related to the customer and privacy issues. For those interested, <a href="https://www.bloomberg.com/news/articles/2018-02-20/the-car-of-the-future-will-sell-your-data?utm_campaign=news&amp;utm_medium=bd&amp;utm_source=applenews">Bloomberg</a> provides a good start to those conversations.</p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=saoMWnbumKE:WmgZGkfjl_Y:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=saoMWnbumKE:WmgZGkfjl_Y:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=saoMWnbumKE:WmgZGkfjl_Y:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=saoMWnbumKE:WmgZGkfjl_Y:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=saoMWnbumKE:WmgZGkfjl_Y:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=saoMWnbumKE:WmgZGkfjl_Y:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/dboyd/innovationinpractice/~4/saoMWnbumKE" height="1" width="1" alt=""/> http://www.innovationinpractice.com/innovation_in_practice/2018/02/innovation-sighting-task-unification-in-cars-that-advertise.html