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Drew Boyd

  • University of Cincinnati Main Campus
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My Latest Blogs
Innovation in Practice tag:typepad.com,2003:weblog-1425731 2018-09-17T09:51:46-04:00 The Corporate Perspective on Innovation Methods TypePad typepad/dboyd/innovationinpracticehttps://feedburner.google.com Creating a Culture of Innovation tag:typepad.com,2003:post-6a00e54ef4f3768834022ad36bba0f200c 2018-09-17T09:51:46-04:00 2018-09-17T09:51:46-04:00 There have been times I sat down with a client and I told them, “your organization is very innovative”, but they don’t believe me. I tell them, if you don’t perceive yourself as innovative, then you’re not. Therefore, it’s critical... Drew Boyd <div xmlns="http://www.w3.org/1999/xhtml"><p><a class="asset-img-link" href="http://www.innovationinpractice.com/.a/6a00e54ef4f3768834022ad36bba00200c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: right;"><img alt="Innovation sign" class="asset asset-image at-xid-6a00e54ef4f3768834022ad36bba00200c img-responsive" src="http://www.innovationinpractice.com/.a/6a00e54ef4f3768834022ad36bba00200c-320wi" style="margin: 0px 0px 5px 5px;" title="Innovation sign"></img></a>There have been times I sat down with a client and I told them, “your organization is very innovative”, but they don’t believe me. I tell them, if you don’t perceive yourself as innovative, then you’re not. Therefore, it’s critical to get both your internal and external stakeholders to see the truth.</p> <p>Here’s what they need to see and believe:</p> <p>An innovative corporate culture is one that supports the creation of new ideas and the implementation of those ideas. Leaders must help employees see innovation in practice as a regular part of how the company does business.</p> <p><strong>See innovation as a competency</strong></p> <p>Innovation is a skill, not a gift.  It can be learned by anyone and applied systematically. Innovative companies treat it as just another core skill by:</p> <ul> <li>Creating a well-defined set of innovation competencies and embedding them into every employee’s competency model along with other required behaviors such as ethics and leadership.</li> <li>Conducting regular training courses in creativity methods and innovation management.</li> <li>Staffing internal innovation experts and coaches who work with teams to help guide their innovation efforts and facilitate their success.</li> <li>Rewarding employees for innovation, both the results of as well as efforts to become more innovative.</li> </ul> <p><strong>See innovation as a competitive weapon</strong></p> <p>Innovative companies use innovation to differentiate themselves by:</p> <ul> <li>Conducting regular idea generation workshops within business units</li> <li>Deploying innovation methods within planning and strategy initiatives</li> <li>Innovating from the core competencies of the firm as the starting point</li> </ul> <p><strong>See innovation as a process</strong></p> <p>Innovative companies don’t treat innovation as special, unique activity. They see it instead as an ongoing “stream of effort” along with quality, leadership, productivity, and other imperatives.  They do this by:</p> <ul> <li>Avoiding the temptation to brand the innovation program</li> <li>Developing an idea management and tracking capability</li> <li>Linking innovation to all key processes including financial, commercial, and technical.</li> </ul> <p><strong>See innovation as both systematic and opportunistic </strong></p> <p>The most innovative companies flex between different styles of creating opportunity by:</p> <ul> <li>Sponsoring employees for taking risks and championing new ideas through to execution</li> <li>Being open to ideas from outside sources to make non-obvious connections to internal projects.</li> <li>Experimenting and piloting new ways to apply innovation methods</li> <li>Collaborating with like-minded companies in non-competing industries to source new ideas and trends.</li> </ul> <p>Most importantly, you as a marketing leader must constantly remind both your employees and external stakeholders how innovative the company is. It’s the <em>perception</em> from these two groups that drive an innovative culture.</p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=0IQ-Oo15wWg:MrrCEsutCdU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=0IQ-Oo15wWg:MrrCEsutCdU:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=0IQ-Oo15wWg:MrrCEsutCdU:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=0IQ-Oo15wWg:MrrCEsutCdU:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=0IQ-Oo15wWg:MrrCEsutCdU:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=0IQ-Oo15wWg:MrrCEsutCdU:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/dboyd/innovationinpractice/~4/0IQ-Oo15wWg" height="1" width="1" alt=""/> http://www.innovationinpractice.com/innovation_in_practice/2018/09/creating-a-culture-of-innovation.html 3 Ways to Improve Team Innovation tag:typepad.com,2003:post-6a00e54ef4f3768834022ad3b033f4200b 2018-09-11T09:46:16-04:00 2018-09-11T09:46:16-04:00 The most powerful innovation comes when teams work together. Driving innovation means getting individual employees to be more innovative, but it also means getting high performance teams to innovate. How you form those teams will have a huge impact on... Drew Boyd <div xmlns="http://www.w3.org/1999/xhtml"><p><a class="asset-img-link" href="http://www.innovationinpractice.com/.a/6a00e54ef4f3768834022ad3908768200d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: right;"><img alt="Team size adjusted" class="asset asset-image at-xid-6a00e54ef4f3768834022ad3908768200d img-responsive" src="http://www.innovationinpractice.com/.a/6a00e54ef4f3768834022ad3908768200d-320wi" style="margin: 0px 0px 5px 5px;" title="Team size adjusted"></img></a>The most powerful innovation comes when teams work together. Driving innovation means getting individual employees to be more innovative, but it also means getting high performance teams to innovate. How you form those teams will have a huge impact on their success. Here’s how to create what I call innovation dream teams.</p> <p>First and most important is to create a diverse team. Diversity helps people see more possibilities. It creates a stronger sense of group accountability. Diverse groups cause people to bring their best thinking, to behave properly, and to maintain their status in the group as a positive contributor. You want diversity in three ways: functional, gender, and cultural.</p> <p>Functional diversity means that team members come from different parts of the company and with different experience levels. Include co-workers from marketing, from your technical team, and from your sales or customer support team. At times, you may want to include colleagues with financial skills or regulatory knowledge. Taken together, you want the right people in the room who can generate ideas, and decide which ideas are the best and most feasible. That takes a team of people with different skills and knowledge.</p> <p>You also need a team with good gender diversity. Research suggests men tend to create more aggressive ideas while women are more pragmatic. Working together averages out these tendencies to produce novel <em>and</em> practical solutions. Without gender diversity, your team may end up producing a larger share of uninteresting or unsupportable concepts.</p> <p>Finally is cultural diversity.  The best teams have members with different ethnic backgrounds. They broaden the team’s perspective on how best to commercialize new inventions on a global scale. Without this, teams produce a larger share of niche ideas that may satisfy only one regional market.</p> <p>Now here’s some tips.</p> <ul> <li>Keep the group size at twelve or less. Any larger than that becomes hard to facilitate.</li> <li>Use systematic methods of innovation. Avoid unstructured methods like Brainstorming. Years of scientific research shows it’s not effective.</li> <li>Consider using a professional facilitator, someone internal or external who has the experience to keep the group working at a high level.</li> </ul> <p>Innovation is a team sport. The best CMOs leverage high functioning teams to create opportunity.</p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=26mrcSGY3CI:tQysMmcBPwg:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=26mrcSGY3CI:tQysMmcBPwg:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=26mrcSGY3CI:tQysMmcBPwg:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=26mrcSGY3CI:tQysMmcBPwg:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=26mrcSGY3CI:tQysMmcBPwg:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=26mrcSGY3CI:tQysMmcBPwg:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/dboyd/innovationinpractice/~4/26mrcSGY3CI" height="1" width="1" alt=""/> http://www.innovationinpractice.com/innovation_in_practice/2018/09/3-ways-to-improve-team-innovation.html Back Now Live: Value Proposition Surgical Robotics Simulation on Harvard Business Publishing Website tag:typepad.com,2003:post-6a00e54ef4f3768834022ad3afec04200b 2018-09-10T09:16:59-04:00 2018-09-10T09:16:59-04:00 This valuable simulation was recently published by my friend and colleague, Marta Dapena-Baron, of The Big Picture Partners. This multiplayer training simulation brings to life the concept of value proposition motivating players to consider how their brands’ value propositions affect... Drew Boyd <div xmlns="http://www.w3.org/1999/xhtml"><p>This valuable simulation was recently published by my friend and colleague, Marta Dapena-Baron, of The Big Picture Partners.</p> <p><a class="asset-img-link" href="http://www.innovationinpractice.com/.a/6a00e54ef4f3768834022ad3afebef200b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: right;"><img alt="Big picture" class="asset asset-image at-xid-6a00e54ef4f3768834022ad3afebef200b img-responsive" src="http://www.innovationinpractice.com/.a/6a00e54ef4f3768834022ad3afebef200b-320wi" style="margin: 0px 0px 5px 5px;" title="Big picture"></img></a>This multiplayer training simulation brings to life the concept of value proposition motivating players to consider how their brands’ value propositions affect both business outcomes and brand value.</p> <p>This simulation puts the user in charge of a robotics company as it prepares to launch a general surgery solution . Winning against other robotics competitors and other surgical techniques requires analyzing customer preferences in the category, considering the brand’s and competitors’ core competences, and then crafting and executing a value proposition. Going beyond writing a value proposition to visualizing it,  offers tremendous insights for both students and business practitioners.</p> <p>Click <strong><a href="https://hbsp.harvard.edu/product/8720-HTM-ENG">here</a></strong> to learn more.</p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=EQhqJl6mBNE:wrskoC_IwtY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=EQhqJl6mBNE:wrskoC_IwtY:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=EQhqJl6mBNE:wrskoC_IwtY:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=EQhqJl6mBNE:wrskoC_IwtY:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=EQhqJl6mBNE:wrskoC_IwtY:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=EQhqJl6mBNE:wrskoC_IwtY:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/dboyd/innovationinpractice/~4/EQhqJl6mBNE" height="1" width="1" alt=""/> http://www.innovationinpractice.com/innovation_in_practice/2018/09/back-now-live-value-proposition-surgical-robotics-simulation-on-harvard-business-publishing-website.html Keeping Your Innovation Momentum tag:typepad.com,2003:post-6a00e54ef4f3768834022ad3677383200c 2018-08-31T14:14:30-04:00 2018-08-31T14:14:30-04:00 At some point in your journey to drive innovation, you’ll want to take a deep breath and ask – what happened here? What have we achieved? And, what do we need to do now to keep the momentum? Momentum is... Drew Boyd <div xmlns="http://www.w3.org/1999/xhtml"><p><a class="asset-img-link" href="http://www.innovationinpractice.com/.a/6a00e54ef4f3768834022ad38d91bb200d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: right;"><img alt="Momentum" class="asset asset-image at-xid-6a00e54ef4f3768834022ad38d91bb200d img-responsive" src="http://www.innovationinpractice.com/.a/6a00e54ef4f3768834022ad38d91bb200d-320wi" style="margin: 0px 0px 5px 5px;" title="Momentum"></img></a>At some point in your journey to drive innovation, you’ll want to take a deep breath and ask – what happened here? What have we <br>achieved? And, what do we need to do now to keep the momentum?</p> <p>Momentum is critical. I’ve seen too many innovation programs get off to a fast start only to fizzle out later. People go back to their old ways, or they move on to the next new “shiny object” – some other big bang initiative.</p> <p>Here’s some advice on how to maintain your momentum.</p> <p><strong>First, understand what progress you’ve made from where you started? It’s probably time to re-do the innovation audit that you did at the start of the program.</strong> If you can show how your employees perceive the progress, you have a compelling argument to keep the momentum going.</p> <p><strong>Next, conduct a post mortem on the failed activities. You’ll likely learn more from the failures than the successes. </strong>Despite the pain, you should thoroughly examine the “dead bodies” to understand what happened.  What stimulated the initiative? What were our assumptions going in? Did we have the right team in place?</p> <p><strong>Next, you need to remind everyone why innovation is an imperative – the so called Burning Platform. </strong>What’s happening in your business over the next 12 to 18 months?  Is it growing? Contracting? What changes do you anticipate in your competitive position?  Then use this information to gain alignment for continuing the innovation initiative.</p> <p>Not only must you re-energize the innovation culture at your company, but you also have to create the support systems to make it stick. Here are some ideas.</p> <p>Develop a way to <strong>track and manage ideas</strong> generated from innovation workshops. It doesn’t have to be an expensive system; just something to document ideas. This will help you put metrics around innovation. You’ll be able to measure the inputs to innovation – training, workshops, and so on – as well as the outputs – ideas, patents, etc.</p> <p>Next, you must emphasize <strong>skill building</strong>. People lose their innovation skills unless they use them often or get refresher training. On going training tells people you’re committed to this. A great way to keep training alive is to develop your own internal innovation trainers. These people can act as coaches for teams that want to pursue innovation aggressively.</p> <p><strong>Finally, look for ways to extend innovation beyond the marketing function.</strong></p> <p><strong>You want to link innovation to every other function and process in the company, including financial, operational, and technical.</strong></p> <p>That means you need to align with your peers, gain their trust, and share the credit for keeping the innovation momentum going.</p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=sONokg6dApo:znvjDaS4GD8:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=sONokg6dApo:znvjDaS4GD8:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=sONokg6dApo:znvjDaS4GD8:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=sONokg6dApo:znvjDaS4GD8:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=sONokg6dApo:znvjDaS4GD8:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=sONokg6dApo:znvjDaS4GD8:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/dboyd/innovationinpractice/~4/sONokg6dApo" height="1" width="1" alt=""/> http://www.innovationinpractice.com/innovation_in_practice/2018/08/keeping-your-innovation-momentum.html