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Drew Boyd

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My Latest Blogs
Innovation in Practice tag:typepad.com,2003:weblog-1425731 2018-06-11T15:57:47-04:00 The Corporate Perspective on Innovation Methods TypePad typepad/dboyd/innovationinpracticehttps://feedburner.google.com Innovation Sighting: Attribute Dependency and the Shape-Shifting Mannequin tag:typepad.com,2003:post-6a00e54ef4f3768834022ad3524992200c 2018-06-11T15:57:47-04:00 2018-06-11T15:57:47-04:00 Robotics and Fashion Design are two industries not typically paired together. Designer Audrey-Laure Bergenthal has done just that by designing a robotic mannequin that can change size in a matter of seconds. After hearing from women who could never find... Drew Boyd <div xmlns="http://www.w3.org/1999/xhtml"><p><a class="asset-img-link" href="http://www.innovationinpractice.com/.a/6a00e54ef4f3768834022ad37838e2200d-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: right;"><img alt="Mannequin 2" class="asset asset-image at-xid-6a00e54ef4f3768834022ad37838e2200d img-responsive" src="http://www.innovationinpractice.com/.a/6a00e54ef4f3768834022ad37838e2200d-320wi" style="margin: 0px 0px 5px 5px;" title="Mannequin 2"></img></a>Robotics and Fashion Design are two industries not typically paired together. Designer Audrey-Laure Bergenthal has done just that by designing a robotic mannequin that can change size in a matter of seconds. After hearing from women who could never find clothing to fit their body type, Bergenthal set out to find a solution to this problem by innovating a new structure on which clothes are designed. The result is <a href="https://www.euveka.com/en">Euveka’s</a> life-size robotic wonder.</p> <p>Euveka’s shape-shifting mannequin is a great example of innovation that utilizes the template known as Attribute Dependency. Attribute Dependency is one of the five innovation methods of <a href="http://www.sitsite.com/"><strong>Systematic Inventive Thinking</strong></a> (SIT). It works by creating (or breaking) a dependency between two attributes of a product or its environment. In the case of Euveka’s mannequin, designers simply enter the needed body measurements in the accompanying app, and the mannequin changes shape within seconds.</p> <p>As <a href="http://www.alphr.com/business/1008154/euveka-robot-mannequin-changes-shape-size">Alphr.com</a> states,</p> <blockquote> <p>The level of customization on the mannequins is truly impressive, letting designers independently tweak the height, thigh size, hip diameter, waist, chest, bust and shoulders. That means you can be designing clothes for a five-foot child one moment, and a 6’3” obese woman the next (a male version of the mannequin is in the works, apparently). It’s like a video game avatar creator come to life.</p> </blockquote> <p>It’s true that anyone can learn to create by utilizing the SIT methods. If you would like to get the most out of the Attribute Dependency Technique, follow these steps:</p> <ol> <li>List internal/external variables.</li> <li>Pair variables (using a 2 x 2 matrix)</li> </ol> <ul> <li>Internal/internal</li> <li>Internal/external</li> </ul> <ol start="3"> <li>Create (or break) a dependency between the variables.</li> <li>Visualize the resulting virtual product.</li> <li>Identify potential user needs.</li> <li>Modify the product to improve it.</li> </ol> <p>For a demonstration of Euveka’s mannequin, see the video below:</p> <p class="asset-video"><iframe allow="autoplay; encrypted-media" allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Nfxq-mpv6gg" width="560"></iframe></p> <p> </p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=O7-zpT-1SZ4:ztNy6i7-PUM:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=O7-zpT-1SZ4:ztNy6i7-PUM:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=O7-zpT-1SZ4:ztNy6i7-PUM:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=O7-zpT-1SZ4:ztNy6i7-PUM:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=O7-zpT-1SZ4:ztNy6i7-PUM:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=O7-zpT-1SZ4:ztNy6i7-PUM:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/dboyd/innovationinpractice/~4/O7-zpT-1SZ4" height="1" width="1" alt=""/> http://www.innovationinpractice.com/innovation_in_practice/2018/06/innovation-sighting-attribute-dependency-and-the-shape-shifting-mannequin.html Innovation Sighting: Digital License Plates Using Task Unification and Attribute Dependency tag:typepad.com,2003:post-6a00e54ef4f37688340224e03e56a7200d 2018-06-01T10:36:31-04:00 2018-06-01T10:36:31-04:00 A digital license plate that can change display and track the vehicle is currently being tested in California. 116 of these innovative tags that come with e-ink screens and a GPS tracker are part of a pilot program in the... Drew Boyd <div xmlns="http://www.w3.org/1999/xhtml"><p><a class="asset-img-link" href="http://www.innovationinpractice.com/.a/6a00e54ef4f37688340223c84fb1c6200c-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: right;"><img alt="License plate" class="asset asset-image at-xid-6a00e54ef4f37688340223c84fb1c6200c img-responsive" src="http://www.innovationinpractice.com/.a/6a00e54ef4f37688340223c84fb1c6200c-320wi" style="margin: 0px 0px 5px 5px;" title="License plate"></img></a>A digital license plate that can change display and track the vehicle is currently being tested in California. 116 of these innovative tags that <br>come with e-ink screens and a GPS tracker are part of a pilot program in the Sacramento area. As with many innovations, these high-tech tags manufactured by Reviver Auto utilize multiple innovation templates in its design. The new digital license plate makes use of both Task Unification and Attribute Dependency – two of the five methods that make up Systematic Inventive Thinking (SIT).</p> <p>Task Unification involves assigning an additional task to an existing resource. And that resource is in the immediate vicinity of the problem, or what we called The Closed World. Essentially, it’s taking something that is already around you and giving it an additional job. Attribute Dependency works by creating (or breaking) a dependency between two attributes of a product or its environment.</p> <p>The digital license plates utilize the Task Unification technique by giving the license plate the extra job of tracking the vehicle with GPS technology. And the Attribute Dependency method is evident when the vehicle powers off, allowing the license plate screen to change display if desired.</p> <p>As <a href="http://www.foxnews.com/auto/2018/05/29/digital-license-plates-that-change-displays-and-track-your-car-being-tested-in-california.html">Fox News</a> states,</p> <blockquote> <p>Users can modify the display with custom messages via an app and electronically update their registration without the need for a sticker or visit to the DMV. They’re being marketed as a fleet management tool for commercial outfits that can double as a promotional platform, as the screens can display company branding and advertisements when the vehicles are parked, while still showing the plate number in a smaller font.</p> <p>Along with the convenience factor, a pitch to retail customers is that they are the ultimate vanity plate, with the potential to update them on a whim to show support for causes or sports teams, or simply to project a personal message for the day.</p> </blockquote> <p><a href="http://drewboyd.com/systematic-inventive-thinking/">Systematic Inventive Thinking</a> is something everyone can learn. And you can utilize either of these techniques to innovate helpful products. Visit these links to learn the step-by-step process for using <a href="http://drewboyd.com/category/task-unification/">Task Unification</a> and <a href="http://drewboyd.com/category/attribute-dependency/">Attribute Dependency</a>.</p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=kkp3XNeuJbE:wtKjZB8P4h4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=kkp3XNeuJbE:wtKjZB8P4h4:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=kkp3XNeuJbE:wtKjZB8P4h4:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=kkp3XNeuJbE:wtKjZB8P4h4:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=kkp3XNeuJbE:wtKjZB8P4h4:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=kkp3XNeuJbE:wtKjZB8P4h4:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/dboyd/innovationinpractice/~4/kkp3XNeuJbE" height="1" width="1" alt=""/> http://www.innovationinpractice.com/innovation_in_practice/2018/06/innovation-sighting-digital-license-plates-using-task-unification-and-attribute-dependency.html Innovation Sighting: Amazon’s New Delivery - The Division Technique in Action  tag:typepad.com,2003:post-6a00e54ef4f37688340223c847756d200c 2018-05-01T09:44:44-04:00 2018-05-01T09:44:44-04:00 Amazon.com Inc., the largest internet retailer in the world, is paving the way for another delivery option by bringing packages directly to a customer’s car. As part of the Amazon Key Program that launched in 2017, customers with certain GM... Drew Boyd <div xmlns="http://www.w3.org/1999/xhtml"><p><a class="asset-img-link" href="http://www.innovationinpractice.com/.a/6a00e54ef4f37688340224df2f2aa5200b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: right;"><img alt="Trunk" class="asset asset-image at-xid-6a00e54ef4f37688340224df2f2aa5200b img-responsive" src="http://www.innovationinpractice.com/.a/6a00e54ef4f37688340224df2f2aa5200b-200wi" style="width: 200px; margin: 0px 0px 5px 5px;" title="Trunk"></img></a>Amazon.com Inc., the largest internet retailer in the world, is paving the way for another delivery option by bringing packages directly to a customer’s car. As part of the Amazon Key Program that launched in 2017, customers with certain GM and Volvo models can now download the Amazon Key app, link their Amazon account with a connected car service, and allow Amazon drivers access to their vehicle for package delivery. This service provides an alternative for customers concerned about the safety of packages left on their porch or who need quick access to a delivery. It also serves as an example of SIT’s innovation template known as the Division Technique.</p> <p>The Division Technique works by dividing a product or its components functionally or physically and then rearranging them back into the product. Division is a powerful technique in the SIT Method because it forces you to break fixedness, especially structural fixedness. In the case of Amazon’s Key Program, they have rearranged the delivery location component of their online services to a customer’s car. The benefit?</p> <p>As <a href="http://fortune.com/2018/04/24/amazon-key-car-delivery/">Fortune.com</a> states,</p> <blockquote> <p>It’s part of a broader push by Amazon to expand delivery options and make those deliveries more convenient for customers. Amazon’s new in-car delivery takes that a step further by offering the option to have packages delivered to wherever a customer’s car is. So rather than wait to get home to pick up a package, customers can walk out to the car and get that product they’ve been waiting for all day.</p> </blockquote> <p>The Amazon Key program is just one example of the Division Technique. To get the most out of the Division technique, you follow five basic steps:</p> <ol> <li>List the product’s or service’s internal components.</li> <li>Divide the product or service in one of three ways:</li> </ol> <ul> <li>Functional (take a component and rearrange its location or when it appears).</li> <li>Physical (cut the product or one of its components along any physical line and rearrange it).</li> <li>Preserving (divide the product or service into smaller pieces, where each piece still possesses all the characteristics of the whole).</li> </ul> <ol start="3"> <li>Visualize the new (or changed) product or service.</li> <li>What are the potential benefits, markets, and values? Who would want this, and why would they find it valuable? If you are trying to solve a specific problem, how can it help address that particular challenge?</li> <li>If you decide you have a new product or service that is indeed valuable, then ask: Is it feasible? Can you actually create this new product or perform this new service? Why or why not? Can you refine or adapt the idea to make it more viable?</li> </ol> <p>Keep in mind that you don’t have to use all three forms of Division, but you boost your chance of scoring a breakthrough idea if you do.</p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=_Hr0VLngLlk:fO66nBBrMSU:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=_Hr0VLngLlk:fO66nBBrMSU:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=_Hr0VLngLlk:fO66nBBrMSU:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=_Hr0VLngLlk:fO66nBBrMSU:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=_Hr0VLngLlk:fO66nBBrMSU:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=_Hr0VLngLlk:fO66nBBrMSU:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/dboyd/innovationinpractice/~4/_Hr0VLngLlk" height="1" width="1" alt=""/> http://www.innovationinpractice.com/innovation_in_practice/2018/05/innovation-sighting-amazons-new-delivery-the-division-technique-in-action-.html Innovative Advances in Pricing tag:typepad.com,2003:post-6a00e54ef4f376883401b8d2e8bf5c970c 2018-04-09T00:01:00-04:00 2018-04-09T00:01:00-04:00 ORIS Intelligence released the following update in mid-March, providing strategic information for Houseware manufacturers. Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights ORIS Intelligence, provider of actionable insights that preserve pricing integrity for manufacturers, announced new... Drew Boyd <div xmlns="http://www.w3.org/1999/xhtml"><p><a class="asset-img-link" href="http://www.innovationinpractice.com/.a/6a00e54ef4f376883401b7c95e830a970b-popup" onclick="window.open( this.href, '_blank', 'width=640,height=480,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0' ); return false" style="float: right;"><img alt="Lightbulb hand" class="asset asset-image at-xid-6a00e54ef4f376883401b7c95e830a970b img-responsive" src="http://www.innovationinpractice.com/.a/6a00e54ef4f376883401b7c95e830a970b-200wi" style="width: 200px; margin: 0px 0px 5px 5px; border: 4px #000000;" title="Lightbulb hand"></img></a><a href="https://www.orisintel.com/">ORIS Intelligence</a> released the following update in mid-March, providing strategic information for Houseware manufacturers.</p> <p><strong>Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights</strong></p> <p><a href="http://www.orisintel.com/">ORIS Intelligence,</a> provider of actionable insights that preserve pricing integrity for manufacturers, announced new data into pricing violations and the impact it is having on housewares manufacturers. The new data shows the average housewares brand has nearly 150 sellers offering its products across online channels, and about 20 percent of URLs are in violation, nearly double what other industries experience.</p> <p>The increasingly digital home is undoubtedly changing the way consumers interact and purchase housewares products, compounded by the change in who is living in the home. Millennials now account for 31 percent of all household spending, yet nearly 15 percent of the largest living generation still live under their parent’s roof. In order to evolve and still remain competitive, housewares manufacturers must focus on their Minimum Advertised Pricing (MAP) policies. As one of the most over-looked, yet most effective business initiatives, MAP helps manufacturers preserve seller relationship and ensure a consistent brand experience for consumers across channels.</p> <p>“Like every industry today, housewares is undergoing a transformative time right now,” said Pamela Springer, CEO of ORIS Intelligence. “Manufacturers that prioritize and enforce pricing will undoubtedly come out ahead as it will help them maintain control of their channels and brand.”</p> <p>“As the leader in delivering innovative food and beverage solutions, we are focused on sustainability, community and integrity and that begins with our ability to deliver exceptional customer service,” said James Campbell-Harris, director of eCommerce for <a href="http://www.pmi-worldwide.com/">Pacific Market International</a>, owner of the ALADDIN®, STANLEY®, SLANT® and MIGO® brands. “As part of providing high-quality products in a high-quality way, it is imperative for us that we maintain fair pricing across channels. ORIS helps us develop and execute a successful MAP strategy so our consumers and sellers will be guaranteed the consistency that matches our products.”</p> <p>ORIS has compiled the top three initiatives that every housewares manufacturer can implore to better tackle price parity.</p> <ol> <li><strong>Start with the recipe:</strong> Log any and all violations and pricing changes – and keep a history of sellers who aren’t following the rules. Also log your conversations with those sellers so that you have a record of it in one place.</li> </ol> <ol start="2"> <li><strong>Use all the ingredients:</strong> Don’t just focus on Amazon and Google Shopping – look at direct retailer websites, Walmart, eBay and other marketplaces. Amazon is often matching these sites, and be aware that Walmart alone has quickly gone from 300 to more than seventeen thousand sellers to monitor.</li> </ol> <ol start="3"> <li><strong>Know the special sauce: </strong>It’s critical to understand who started the pricing cascade, and that starts with catching violators in near real-time.  With ongoing monitoring, you’ll increase your chances of obtaining proof and timing of the violation, as well as catching any unknown sellers.  It’s often the unknown, unauthorized dealers that create more problems, largely because many times, manufacturers don’t know who they are or that they even exist.</li> </ol> <p><strong>About ORIS Intelligence</strong></p> <p>ORIS Intelligence delivers actionable insights that preserve pricing integrity for manufacturers to help them protect their brand. Built from the inside-out, ORIS Intelligence’s cloud-based platform helps solve the complex selling challenges of today’s manufacturers by patrolling and enforcing minimum advertised price (MAP) everywhere their products are sold online, including discovering unknown sellers.</p></div><div class="feedflare"> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=eZmytYk5Yjg:n_qEDNvUWJk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=eZmytYk5Yjg:n_qEDNvUWJk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=eZmytYk5Yjg:n_qEDNvUWJk:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=eZmytYk5Yjg:n_qEDNvUWJk:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?i=eZmytYk5Yjg:n_qEDNvUWJk:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?a=eZmytYk5Yjg:n_qEDNvUWJk:I9og5sOYxJI"><img src="http://feeds.feedburner.com/~ff/typepad/dboyd/innovationinpractice?d=I9og5sOYxJI" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/typepad/dboyd/innovationinpractice/~4/eZmytYk5Yjg" height="1" width="1" alt=""/> http://www.innovationinpractice.com/innovation_in_practice/2018/04/innovative-advances-in-pricing.html